Turn Your Ideas into Income: Advice From The Pros
When it comes to success, millennial women aren’t afraid to challenge black-and-white definitions since they know they can design their color palette. This is why more Americans today are starting their own business. Whether it’s a freelancing side hustle or running an Etsy shop, that becomes a full-time job.
It’s no wonder many women are turning away from traditional positions to start their businesses. In the US, women entrepreneurs own 4 out of every ten businesses. When starting a business, women have a wealth of wisdom to give. Given that women are the driving force behind small business owners, there’s a lot we can learn from their experiences.
Women entrepreneurs have the unique potential to transform a brilliant idea into a multi-million-dollar empire. But how do they do it? Most successful female entrepreneurs didn’t launch their businesses overnight. They rose to success after several career shifts and risky decisions.
Women who have achieved success serve as role models for aspiring entrepreneurs. You might find an entrepreneurial spark within yourself through these lessons you weren’t even aware of!
Do Something You Truly Enjoy
As written by Lisa Coulhan, American women entrepreneurs report a higher happiness level than women who aren’t self-employed or business owners. Investing time, money, and effort in something that doesn’t offer you joy doesn’t make sense. Yet that is what most people do.
If your job makes you unhappy and unfulfilled, you don’t want to take the same energy into your business. Make sure your niche is where you want to be before building on it. You’ll be happier in the long run if you pursue an idea you’re passionate about.
Turn Fears and Mistakes into Strategies
Arianna Huffington admits she wouldn’t have been able to build a global brand without letting her fears get in the way. Don’t fixate too much on the drawbacks if you have a business plan you believe will work.
The best approach is to take charge and see where it takes you. You’ll be able to fine-tune your plan as you go along. But if you don’t take that chance, you’ll miss out on what could have been your big break as an entrepreneur.
In Sara Blakely’s eyes, failure is a sign that you’re willing to push yourself beyond your limitations and take chances. Making mistakes is a learning curve. After every misstep, you can adjust your business strategy to get the best long-term outcomes.
In other words, making mistakes is okay if you learn from them.
Be Brave, Not Cautious, Around Challenges
Despite the allure of being your boss, starting your own business has its share of difficulties. Taking the first step forward. Dealing with the unknowable. Figuring out your finances. Perhaps you’re quitting your work or a previous profession. However, for women entrepreneurs, the rewards easily surpass the challenges.
According to an American Express study, there are 9.2 million individuals employed by women-owned enterprises. These companies are more than overcoming the challenges, generating $1.8 trillion in revenue annually. If you want to turn a part-time job into a full-time profession, Christine Andrukonis suggests being careful but not unduly cautious.
Every Leader Needs to Follow a Mentor
Similarly, look for role models you can learn from or aspire towards. In her book Women Make Great Leaders, leadership coach Jill Griffin emphasizes that having a mentor is crucial to a startup’s success.
Having a group of people cheer you on and keep you motivated makes a difference. Having an experienced mentor on your side will be invaluable in facing setbacks. Successful women in business understand that taking risks involves the prospect of failure.
Invest in Quality
Quality sets a brand apart from others in a world where quantity is everything. Lailah Gifty Akita showed the world that hard work and determination are the way to success – but quality requires time, effort, and long-term investments.
While it is important to keep your motivation strong, you should also ensure your teammates share the same energy. Spending money on high-quality office supplies is an investment toward employee comfort, well-being, and job motivation. In turn, it leads to improved productivity and output quality.
Today, many women entrepreneurs are willing to make the financial commitment necessary for their businesses to profit from them. They understand the importance of making your employees feel valued.
Never Shy Away from Asking for Help
World-famous entrepreneur, author, and producer Oprah Winfrey once said, “You get in life what you have the courage to ask for.” Understanding that you can’t do it all alone is integral to becoming a successful business owner. Your passions will only come to life with the help of a community. Research shows that women are drawn to teamwork.
Establishing your own business can be a daunting experience. A business you want could be within reach if you ask for help when needed. Engage those in your network who will help you get your business, whether investors, friends, or colleagues.
Seize Gaps in the Market
When finding a fitting niche, look within and out into the market. Have you ever wished there was a product for a problem you face daily? Or do the products and services currently on the market not satisfy you as a consumer? These gaps in the market are opportunities waiting to be taken up.
A huge part of becoming a successful woman entrepreneur is constantly learning about business trends and news. Staying on top of what’s happening in the market will help you identify your niche.